Brand Identity Questionnaire Tell me more about your brand! What do you do and why are you passionate about it?Now tell me more about the project you have in mind? What are you hoping to achieve in working with me? (The more information you can provide, the better.)Do you have a specific launch date in mind?Current Website URL/All Social Media Handles (If Applicable)What relationship do you have with your current website? (If Applicable) 1. Vision: What future do you want your brand to create? 2. Mission: How will your brand create that future?3. Ambitions: What ideas/opportunities do you see for your brand in the future?1. Audience: What group of people are you looking to reach and help with your products/services?2. Which audience is your brand intended for? (Select all that apply)Kids (1-11)Teens (12-19)Young Adults (20-30)Elder Adults (31-55)Older Community (60+)3. How would you want your audience to describe your brand?4. What would your audience say after your brand passes on?5. How will your customer most likely find out about your brand? (Select all that apply)WebsiteVideoBrochureEmail Marketing (Blast, Blogs, Newsletters)Social Media Marketing1. What are some big trends in your industry?2. What brands do you compete with?3. How much do you want to be like your competitors? (1- Not at all, 5- Extremely Alike)123454. How do you want to be different from them?1. When people interact with your brand, how do you want them to feel? 2. What do you NOT want your brand to be/what do you want to avoid?3. If you were to create a mood or concept board for your brand, which words, images, colors, symbols, etc. would you include?4. What feelings should this concept board invoke?5. What brands capture a similar look, feel, style for what you’re going for?1. Project: Why did you decide to request website services for your brand?2. How do you want your brand to benefit from this project?3. In one sentence, what is the project you want us to create? What does it need to do?4. What features are you looking to include on the website?5. How should your audience feel on your website?6. Which websites capture a similar look & feel for what you’re going for? Please provide links to them below:Submit
